The Desert Road between Cairo and Alexandria roughly begins at Gizeh where the baffling pyramids sculpture the world’s most fascinating horizon. The Desert Road marks the west boundaries of The Delta on its far edge. To the right there’s the fascinating sight of lush green and parading palm trees, sculpturing the second horizon of intriguing Egypt. To the left there is, well, sand, and sand, sculpturing yet another horizon Egypt is renowned for.
Halfway the desert road one hits Medinet al Sadat, Sadat City, in an area locally known as Fayoum. It is home to a mediocre club called Maaden, transformed to Goldi Maaden at the turn of the millennium after a take-over by the owner of the Egyptian counterpart of Philips. Their Momtaz dream would last a few years only.
Maaden’s ground is a sheer insult to symbolic pyramids and symbolic palm trees . It is horizon pollution with not one single aspect worthy of note. The ground perfectly blends in with its unimaginative surroundings; dusty and bleak. The architect must have had a bad hair day or been assigned to create an eyesore beyond belief.
Maaden’s ground is an uninviting concrete ellipse, or maybe even just a bomb crater, mistakingly taken for a football venue. It’s a dull affair from every angle. Open to the elements with not one roof in sight, it serves as a pathetic and pretentious statement to the megalomania of rich opportunists.
To picture the hapless local Premier League scene this ground is also home to recently promoted Etisalat (prime telecommunications and internet provider), a company team with no home in Cairo.